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Archery, Elevated.

Our Story

An accomplished competitive shooter at the national level and avid bowhunter, Louis Price is a life-long student of archery who has been by his father’s side in the outdoors since he could walk. He grew up in the industry and has inherited Mike’s passion and commitment to the sport.


“There’s power in archery,” says Mike. “We’re changing lives, one bow at a time. That’s our reason. We do everything to the Nth-degree.”


The all-in mentality that served Louis so well, also served Mike well, initially as a hunter, competitive shooter, and industry pro-staffer, and in the decades since as an archery coach and pro shop owner.

Shop Staff

Louis Price
Michael Price
Bruce Fraser
Dave Paddon
Terry Mott